Bram Peeters | Founder

Based between Zürich and Antwerp, Bram combines fifteen years in the beauty and luxury industry, with experience in management consulting and as former Head of Global Strategy at the Estée Lauder Companies. He is also Professor at IE Business School in Madrid.


Sarah Vanwelden | Creative Director

Sarah brings over fifteen years of experience in the art world, with roles at institutions such as Sotheby’s, Christie’s, and Axel Vervoordt, and as co-founder of Newchild Gallery in Antwerp. She also performs as DJ Gigi Voyage.


Maxime Bocxtaele | Olfactive Advisor

They are joined by Maxime Bocxtaele, co-founder of Necessities Antwerp, one of Belgium’s most established perfumeries since 1985, who serves as olfactive expert and advisor.

A woman with red hair and a man with dark, curly hair standing in a room with wooden floors and beige walls. The woman is seated on a chair, wearing a colorful oversized jacket and black pants, while the man is standing next to her, dressed in white shirt and pants. They are looking at the camera.