Bram Peeters | Founder
Based between Zürich and Antwerp, Bram combines fifteen years in the beauty and luxury industry, with experience in management consulting and as former Head of Global Strategy at the Estée Lauder Companies. He is also Professor at IE Business School in Madrid.
Sarah Vanwelden | Creative Director
Sarah brings over fifteen years of experience in the art world, with roles at institutions such as Sotheby’s, Christie’s, and Axel Vervoordt, and as co-founder of Newchild Gallery in Antwerp. She also performs as DJ Gigi Voyage.
Maxime Bocxtaele | Olfactive Advisor
They are joined by Maxime Bocxtaele, co-founder of Necessities Antwerp, one of Belgium’s most established perfumeries since 1985, who serves as olfactive expert and advisor.